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Burger consumption on the rise

from Progressive Grocer

With summer grilling season in full swing, consumers are eating burgers more often than ever before, according to new research from Chicago-based Technomic. The overwhelming majority of consumers (95 percent) say they eat burgers at least once per month — with cravings driving this high consumption. Half of consumers (49 percent) cite cravings as one of the top reasons they purchased a burger on their most recent occasion. Additionally, year-over-year comparison data shows that the fast-casual "better burger" segment and customization formats are fueling the category's momentum. more


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