Burger consumption on the rise
from Progressive Grocer
With summer grilling season in full swing, consumers are eating burgers more often than ever before, according to new research from Chicago-based Technomic. The overwhelming majority of consumers (95 percent) say they eat burgers at least once per month with cravings driving this high consumption. Half of consumers (49 percent) cite cravings as one of the top reasons they purchased a burger on their most recent occasion. Additionally, year-over-year comparison data shows that the fast-casual "better burger" segment and customization formats are fueling the category's momentum.
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