|Exchange announces contract with SpeedFC to build integrated eCommerce website
The Army & Air Force Exchange Service recently announced it has awarded a multiyear contract to SpeedFC to build and maintain a state-of-the-art eCommerce platform, replacing a proprietary legacy environment. The Exchange, the 43rd largest retail organization in the U.S., is an omni-channel operator with a website at shopmyexchange.com and more than 2,800 brick and mortar facilities.
The SpeedFC solution will incorporate Oracle's ATG platform for back-end systems, Speed Order, their proprietary system for order management, Omniture for analytics and Endeca for guided navigation, faceted search and search administration. Other customers SpeedFC currently serves include Yankee Candle, Justice Stores and MetroPCS. The fully integrated solution will allow best practice efficiencies which include order management, call center operations as well as warehouse fulfillment services.
"One of our strategic priorities is improving online offerings and the user experience," said the Exchange's Director/CEO Tom Shull. "Whether in-store or online, it is extremely important that we make the same Exchange benefit available to all Soldiers, Airmen, their families and retirees, regardless of where they are stationed or by what means they prefer to shop."
The Exchange website presently offers branded and private label items across all merchandise categories including women's apparel, accessories and beauty, men's, children's, electronics, home, appliances and military apparel, all at significant savings, free shipping on most orders and tax free to its customers. The Exchange plans to add a significant number of additional items prior to the key holiday season.
As part of this integration, the call center will move from a direct in-house operation to an outsourced solution located in the DFW metroplex. "We are family serving family so we take it very seriously when we have to reallocate resources," said Shull. "But these moves are being made in an effort to better serve and support Soldiers, Airmen and their families. At the same time, we have a duty to our associates and, as a result, will make a concerted effort to take care of them with compensation or other opportunities within the organization."
Last year, authorized shoppers placed over 700,000 orders at shopmyexchange.com totaling more than $220,000,000 in revenue. more
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