Pop-up hotels: Design hotels push new model of curated luxury
Curation, or the concept of tailoring specific experiences to the customer, rather than developing the most encompassing, yet high-end services, has come to represent the new standard of excellence in the world of luxury in order to battle commoditization. As this trend has caught on, from spirits and liquors to high-end fashion, it has taken a particular expression in the world of hotels through the concept of the boutique hotel. As that model has consolidated, some are experimenting with a new idea, the pop-up hotel, which depends on temporariness to derive its uniqueness.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063