Why newspapers need big data now
Jeff Bezos' purchase of The Washington Post could move the newspaper toward personalization of content and targeted advertising based on data collected from readers. Says the University of Notre Dame's Nitesh Chawla, professor of big data: "The digital transformation of newspapers is already changing the traditional print media, and big data will not only move it forward but will also begin to reshape consumer experience and engagement. We are at the point of convergence for digital and data."
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