Can Jeff Bezos and John Henry teach old media new tricks?
Transformationally speaking, technological innovation is easy. Culture change is not. Jeff Bezos knows this. If he wants to kindle his newly acquired Washington Post into Amazon Prime, he's free to do so. Technically enhancing the Post will be a digital snap. Getting his paper — pun intended — to adopt, adapt to or embrace an authentically customer-centric Bezosian vision, however, will prove very, very hard.
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