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Foursquare check-ins tell stores where to set up shop

from New Scientist

Social media doesn't just tell your friends what you're up to. Location data can also be mined to provide a fast, inexpensive way to find the best spots to place new stores. Many factors come into play when a retail firm is trying to decide where to position its new outlet: the local demographic, for example, or what transport links there are in the area. more


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