The hidden cost of 'free' wireless connectivity
from The Huffington Post
In the social and knowledge share era, our customer's connectivity expectations are growing rapidly, challenging both IT and business models to adapt or become irrelevant. For the hospitality business, hotel guests are looking for the basics. "Wi-Fi in hotels should be like pillows: just there," said Joanna Young, CIO of UNH. For stadiums and other entertainment venues, a business driver for providing mobile connectivity is to increase ticket sales. To convince connected customers to leave their high definition living rooms and attend in-person venues, the on-premise experience must be pushed to new levels that encourage active vs. passive participation.
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