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CMO, CIO collaboration is all talk, no action

from Ad Age

The digital revolution, an explosion of big data and shift in power to the consumer have altered the marketing landscape and changed the C-suite as we know it. As technology becomes increasingly important and vital to all business units, a particular emphasis has been placed on the roles of the chief marketing officer and chief information officer to collaborate in order to reach business priorities and give customers what they truly want. more

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