A president's perspective on the CMO-CIO partnership
The focus in this article is on understanding how a leading-edge, technologically centered large firm successfully integrated the marketing and IT functions to maximize firm performance. 1-800-Flowers.com was founded in 1976 as a brick and mortar store and has gone through four waves of growth (1980s, 1990s, 2000s, and now) that all have one thing in common — leveraging cutting-edge technology to be the leader in transforming the customer's gift-giving and gift-receiving experience.
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