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Is Sears Holdings' loyalty program helping or hurting it?

from Advertising Age

Sears Holdings says its Shop Your Way rewards program is working — very well in fact — but it hasn't been enough to push the retailer into the black. During the second quarter, the retailer, which operates Sears and Kmart, continued to offer traditional promotional discounts and spend on advertising, getting plenty of exposure from the popular, "Ship My Pants" and "Big Gas Savings" ads. more

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