Let your customers come up with content for your marketing efforts
from By Cindy Woudenberg
These days there is a tremendous amount of content available to your customers and prospects online. That makes it essential for you to engage in and play in the marketing space of social media, online public relations, blogger relations, and article and email campaigns. The onslaught of information for customers has now forced businesses to become even more creative, engaging and entertaining. You literally have to fight for your brand online, and engage with a new breed of customer.
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