Understanding the millennial mindset
from Progressive Grocer
Some of the commonly held beliefs about millennials' brand attitudes, shopping habits and preferences are, as it turns out, not as true as once thought, according to a recent study by CPG research firm Concentric Marketing. "As marketers, we must find a reasonable level to cluster diverse populations like these into meaningful groups," said Bob Shaw, president of Concentric Marketing. "We must recognize true differences and nod to the nuances to find the right balance of segmentation and generalization."
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