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PetSmart rides on tails of humanization

from MediaPost

It's not just humans who are eating better foods these days. Their pets are, too, and that's why PetSmart is venturing into bison and venison with its premium foods line. "Parents are feeding their pets better food. We just see that," PetSmart CEO David Lenhardt told analysts at the Goldman Sachs Retail Conference. "Pets are living longer. Pet coats are better. Feeding pets with ever-improving food is a trend that just keeps continuing." more

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