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Wal-Mart, Kmart, Target tops in back-to-school commercials

from Retail's BIG Blog

The back-to-school season is considered by many retailers as the first opportunity of the year to push the creative envelope with unique and compelling advertising. Whether through commercials or flashy websites, some retailers go all out to impress both the teens and pre-teens who are heading back to class and, of course, the mothers and fathers who have control over the purse strings. more

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