In-store IT investigation: Kohl's
from Chain Store Age
As a discount department store retailer, Kohl's is targeting a middle-class consumer looking for decent quality merchandise at a fair price. Kohl's array of in-store IT solutions reflects this "Middle America" marketing and merchandising approach by focusing on self-service technology that makes finding products and determining prices as quick and convenient as possible, rather than leading-edge solutions that might appeal to higher-income, connected shoppers.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063