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In-store IT investigation: Kohl's

from Chain Store Age

As a discount department store retailer, Kohl's is targeting a middle-class consumer looking for decent quality merchandise at a fair price. Kohl's array of in-store IT solutions reflects this "Middle America" marketing and merchandising approach by focusing on self-service technology that makes finding products and determining prices as quick and convenient as possible, rather than leading-edge solutions that might appeal to higher-income, connected shoppers. more


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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063