Making the mobile shopping experience smarter
Shopping on a phone is usually difficult. It involves too much tapping on a tiny screen and much of the time the site that has what you needed isn't optimized for mobile anyway. Yet mobile e-commerce is steadily on the rise. In fact, last year it jumped from 81 percent in 2011 totaling nearly $25 billion in sales. According to eMarketer, in 2013 mobile retail purchases will grab a 15 percent share of all U.S. online retail sales, compared with 11 percent in 2012. A mobile-optimized website is a necessity.
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