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Reverse showrooming: Pinterest helps brick-and-mortar retailers

from Practical Ecommerce

When consumers began using the sophisticated features of their smartphones to do price comparisons and make online purchases while browsing the aisles of stores, panic set in among brick-and-mortar retailers. It now appears that this practice— known as showrooming — might have been overstated. Moreover, it seems that social media, particularly Pinterest, is rescuing brick and mortar stores by motivating online shoppers to buy there. more

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