The swag bag dilemna
Chester Elton has been to a lot of conferences and conventions—hundreds of them. And like many conference attendees, Chester is familiar with adult trick-or-treating in the expos, involving dashing from booth to booth, collecting whatever it was they were passing out—the swag, giveaway, handout, freebie. Like remorseful binge eaters, conference attendees then sit in their hotel rooms, realizing they've overdone it. The problem: all that swag won't fit in a suitcase. That’s when the dilemma arises: What makes the trip home and what gets tossed?
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