4 types of referral programs every business needs
from Duct Tape Marketing
Referral generation is something that should be baked into pretty much every angle possible. It's not something that you do one time or one way. You need to keep your referral generation efforts front and center and build many and varied touchpoints along the customer referral journey. While you can't always control when one friend asks another for a referral, you can influence how often your referral sources think about referring your business.
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