Lands' End ad campaign for dress shirts salutes white-collar workers
from The New York Times
Advertising for work clothes often features tradesmen, like recent marketing videos by Dickies showing workers outfitted in its clothing while forging knives and building hot rods, to highlight durability and fire-resistance. Now Lands' End, a 50-year-old brand, is taking the unusual approach of promoting men's dress shirts as work wear for jobs where the work is white-collar.
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