ASI releases study proving power of promotional merchandise
from Promotional Merchandise
The Advertising Specialty Institute (ASI) has released findings from global research proving that promotional products deliver commanding advertiser recall among an average of 82 percent of recipients in every international city surveyed. Study results show promo products are consistently popular and persistent, with most people owning about 10 items they generally keep for six months, a far longer time period than any other form of advertising.
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