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How retailers can use video for e-commerce

from MarketingProfs

More than ever before, media-savvy consumers expect your company's e-commerce program to deliver online shopping experiences that feature engaging video content. But creating top quality videos and incorporating them into your multichannel commerce program is easier said than done. Though a well-executed video project can boost online sales and improve customer experiences, poorly made videos can drive consumers away from your products and negatively affect your e-commerce site. more

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