Getting online products to their new owners
from The New York Times
Like many small-business owners, Hanna and Mark Lim gave little thought to fulfillment until they had no choice. For the husband-and-wife owners of Lollacup, a maker of specially designed sippy cups, the moment of truth came about 36 hours after a segment about their company was shown in April 2012 on “Shark Tank,” the ABC reality show. At the time, the Lims, parents of young daughters, were handling their own fulfillment — the packing and shipping of products ordered online — from their Pasadena, Calif., living room.
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