The 7 steps to effective telemarketing for CRM companies
from Business 2 Community
Despite what B2B lead generation pundits are saying, telemarketing still plays an important role in the prospecting, generation, nurturing, and conversion of potential sales leads. This is because such a direct marketing tool can provide positive results in the shortest possible time. The only issue, so far, that makes CRM companies doubt its effectiveness deals mostly with the methodology used by B2B telemarketers. With the multitude of sales strategies being used, it can be a confusing process.
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