From Name:
From Email:
To Name:
To Email:

Optional Message:


Implementing innovation: Segment your noncustomers

from Harvard Business Review

Some of the most successful and disruptive innovations stem from a company's ability to tap into demand from noncustomers in its market category. The challenge, of course, is to identify why these people aren't customers already. Once you know why potential customers aren't buying your product, you can develop innovations to make your product more appealing to them. more


Powered by MultiBriefs
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063