Corporate Publishing vs. Traditional Freelancing: Author, Prepare Thyself
from By Howard Baldwin
With freelancers bemoaning the present state of journalism, I can only offer the salvation that I have found: corporate publishing. If you were like me during most of my 35-year career, your nose is now wrinkled in distaste. While I wholeheartedly suggest you unwrinkle it to smell the profits, I also suggest you be aware of the pitfalls as well.
Corporate publishing goes by many names – content marketing, custom publishing – but it’s not all products and selling. I’ve written many sponsored articles that never mentioned a company’s product. Corporations consider this material – which frequently goes on their web sites – as an educational tool that sets them up as a source of authoritative information (then, they hit prospects with sales and marketing material).
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