NRF: Ghouls and ghosts galore, 158 million people to celebrate Halloween this year
from National Retail Federation
Cooler fall weather may bring cooler sales this Halloween, as fewer Americans plan to celebrate the spooktacular holiday. According to NRF's Halloween Spending Survey conducted by Prosper Insights & Analytics, nearly 158 million consumers will participate in Halloween activities, slightly less than the survey high of 170 million people last year.
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