App data company expands into e-book analytics for publishers and authors
Authors and publishers need to know how and where their books are selling in order to target readers and time promotions. Yet keeping track of and analyzing all the data that comes in from retailers like Amazon and Apple can be difficult, especially for publishers with large lists of books. App Annie, a San Francisco-based company that provides app developers and publishers with analytics about app sales, rankings and trends, aims to solve the problem.
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