Why tablet magazines are a failure
"We're starting a new magazine,"” the entrepreneur told me. "We have a potent niche to cover, and advertisers are dying for us to deliver interactive ads." Another woman I met with wanted to launch a tablet magazine about renewable energy. "It's global and I have all the right connections to get it out there,"” she said. "And I've found an out-of-the-box software solution to power it."” Both projects impressed me. A few years ago I would have been all in with them. Today, though, my mind has changed.
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