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Facebook puts marketing objectives at the center of ad buying and reporting

from ClickZ

When marketers look to start a new campaign on Facebook, do they think about the type of ad units they want to buy, or the objectives they want to achieve with those ads? Facebook is banking on the latter, having just redesigned its ad buying and reporting tools to deliver what it calls "objective-based ad buying and reporting." The ad buying process on Facebook now begins with a list of eight defined objectives. This means marketers will effectively no longer be picking the Facebook ad unit(s) of their choice without first addressing the task at hand. more

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