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Snacks for soccer stars, and their fans

from The New York Times

In what Mondelez International says is its largest investment ever in a multibrand marketing effort, the snack-food giant will announce an expansive sponsorship deal with American soccer teams and players. In a three-year deal that begins in 2014, Mondelez products will become the official snacks of the women's and men's United States national soccer teams. more


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