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Eat popcorn, be immune to advertising

from Bloomberg Businessweek

People who still go to the movies — especially those who prefer to arrive early and sit up close, but not too close — have had, over the past few years, to put up with a mestastasizing precurtain onslaught of advertising. A new study suggests that those ads, along with being annoying, are useless for many moviegoers — specifically, the ones eating popcorn. Popcorn, a new study suggests, makes us immune to advertising. more

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