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Forget big data: The future is small data, and Facebook just bought it

from Quartz

Recently, Onavo, an Israeli startup, announced it was being acquired by Facebook. Onavo’s flagship product is a data compressor. When you browse a website or use an app on your phone, Onavo routes the traffic through its servers, where it compresses and optimizes the data before sending it on to the phone. Call it small data. more

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