Study: Showrooming skyrockets 156 percent
from The Gourmet Retailer
Savvy smartphone users are showrooming more and more. In fact, it is now a mainstream shopping behavior that most shoppers are doing, according to Vibes, a mobile marketing technology company. Since 2012, there has been a 156 percent increase in consumers who purchased a product from a competitor while in a retail store, according to Vibes.
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