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Choosing the right font for your brand

from By Jessica Taylor

Whether you're coming up with a new logo, business card, brochure or website, fonts can say a lot about you and your business. Typography helps create an experience for your audience before they have even read a word; it tells a story about you and your business. Recently, we've seen two large companies, Yahoo and Google, change their logos. But, unless you've studied the design of these two logos, it's hard to tell the difference. more

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