Why the future of innovation is simulation
When the Thomas Edison was asked about success amidst failure, he said that "If I find 10,000 ways something won't work, I haven't failed. I am not discouraged, because every wrong attempt discarded is another step forward." It also becomes clear why he regarded success as "1 percent inspiration and 99 percent perspiration." Failing 10,000 times is a physical and mental undertaking that far exceeds most people's endurance. Today, however, a new breed of innovators are outsourcing failure to computer simulations and it's changing everything we thought we knew about business strategy.
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