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Accenture study finds webrooming tops showrooming

from Retail Customer Experience

Move over, showrooming — a new survey by Accenture found there's a new phenomenon in town. It's called webrooming, and it's happening at a higher rate than some may think. Webrooming is the opposite of showrooming, where customers research a product online and then purchase it in a brick-and-mortar store. Accenture found that 65 percent of consumers said they would or have webroomed, compared to 62 percent who said the same about showrooming. more

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