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5 'bigs' to make marketing matter

from Forbes

Do you think the senior executive team is excited about the big lead-generation campaign you just launched? Nope. How about the number of “likes” on your corporate Facebook page? Think again. Marketing doesn’t matter in many organizations, because it thinks, operates and, worst of all, reports “small.” Executives sitting in the C-suite got there by thinking big, managing big and reporting big. more

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