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The undeniable influence of kids

from Packaging Digest

Imagine a world in which kids make all the decisions. Imagine a time that these decisions include nearly every purchase in the child's household... Perhaps this seems hypothetical, a potential future unrealized. Yet kids have that power — today. Kids influence up to 80 percent of all household purchases. And as a market segment, they are impossible to ignore. In fact, ignoring them may mark the beginning of the end for your brand. Their numbers alone should raise your interest. Consider that Gen Z is comprised of 61.2 million toddlers to teens ages 14 and under. more


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