New ebook markets, battles and pricing strategies
No matter what country they're in, book publishers worldwide share some of the same challenges. They're grappling with the digital transition — which, depending on where you live, has either already arrived or is about to come knocking. They're battling for readers' eyeballs, trying to make books stand out in a sea of other forms of entertainment. And they're figuring out how to price their digital content.
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