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Small business: Don't fall for these unethical and illegal Facebook practices

from Business 2 Community

Ken Mueller writes, "Recently, a few friends and clients told me about an opportunity they had to get a lot more promotion for their businesses. A local marketing company has set up a website and Facebook page that is a guide to our local area. The purpose of these online properties is to keep area residents and tourists up to date on events in the area, as well as promote local businesses. What's wrong with that? It seems like a perfectly legitimate way of making money and promoting local businesses at the same time. After all, magazines and other printed directories have been doing this for years. But in this case, it’s wrong, and local businesses who 'pay to play' in this situation, can get themselves in trouble. Here's why." more

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