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Study: Shoppers follow nutrition star ratings

from The Associated Press via San Francisco Chronicle

A nutritional rating system using gold stars affixed to price labels on grocery store shelves appears to have shifted buying habits, potentially providing another tool to educate people on how to eat healthier, according to a new study. The independent study examining a proprietary gold star system used in Hannaford Supermarkets suggested it steered shoppers away from items with no stars toward healthier foods that merited gold stars. more


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