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The lowly promotional T-shirt gets a philanthropic lift

from Marketing Pilgrim

The T-shirt. It’s a basic staple that went from practical undergarment to fashion statement in under fifty years. We tie-dye them, rip them, fill them with glitter and studs. We mass produce them with funny images and hand paint them like works of art. You can buy one for $3 at Walmart or fork over several thousand dollars for a simple, plain, couture shirt. more


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