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Going beyond online marketing: An MD's how-to

from Business 2 Community via Yahoo Small Business Advisor

Marketing medical practices is a difficult endeavor. Between competition, time restraints, and knowing what to use and what to say, Web-based strategies are again and again hailed as a number one priority for MD marketing. But like all things business, a pinch of diversity goes a long way. Often, medical practices will rely on an in-house, tech-savvy specialist or an outside source for generating Internet exposure (social media, blogs, websites, etc.) while the practice's staff focuses on going beyond online marketing. more

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