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How sustainability leadership drives innovation

from GreenBiz.com

The business case for sustainability is a well-worn litany of benefits, both tangible and intangible: cutting costs, improving quality, attracting and retaining talent and enhancing reputation, among others. Somewhere on that list is innovation — sustainability's potential to create opportunities for companies to tweak or radically improve their products and services in a way that reduces their environmental impacts, often while delivering new features and benefits. more


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