FDA examines advertising of acne, ADHD treatments to teenagers
from Bloomberg Businessweek
U.S. regulators want to know how teens perceive direct marketing aimed at them for treatments on conditions as simple as acne and as complex as attention deficit hyperactivity disorder. The Food and Drug Administration will show adolescents fake websites the agency will create for fictitious prescription drugs that treat acne or ADHD and examine how the teens respond compared with parents and young adults.
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