Safety issues continue to dog auto makers 2001 tire recall a harbinger
from Tire Business
The tire crisis of May 2001 was a turning point for Ford. The recall of 13 million additional Firestone tires that month cost the car company an estimated $2.1 billion and fractured its decades-old relationship with Firestone. Ford's brand image took a beating. And less than six months later, Jacques Nasser was ousted as CEO, replaced by a Ford heir whose family legacy was suddenly at stake. It was also a defining episode in the history of auto recalls, spotlighting the huge costs — financial and otherwise — of letting a safety problem spiral out of control.
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