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Design stars

from Grocery Headquarters

Grocers will say products are what help them stand apart from their competitors. Obviously, designers have a different take on this. Increasingly, they say it is not the products that make or break a retailer's appeal to consumers but rather the way the store looks, along with proprietary merchandising, advertising and in-store consumer experiences. With the help of designers, retailers are leaning on aspects such as local relevancy, community ties and partnerships with farmers and brands, not to mention using design themes and construction materials indigenous to an individual store's region. more

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