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9 ecommerce lessons from NFL online shops

from Practical Ecommerce

The National Football League, its teams, and its licensees collectively sell more than $2 billion per year in merchandise, including shirts, hats, key chains and golf tees just to name a few products. To produce that sort of revenue it is clear that NFL teams know something about retail sales conversion and NFL team sites can offer some positive examples for other online sellers. The NFL benefits from good brand recognition and enjoys many very loyal customers who seek out almost any item emblazoned with their team’s logo. The league teams also do some nice things with their online stores to encourage sales more


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