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How to create compelling ecommerce content

from Practical Ecommerce

There are two ways to approach creating content that will support your social media, merchandising, and promotional activities: (a) Manage the process in house with the staff you have, or (b) Outsource contract content creation to professional writers or agencies. Both approaches have pros and cons. You may not have a qualified writer on staff to compose interesting posts and content. But your staff is likely to have the subject matter expertise that an outside writer or agency may not. more

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